Copywriter | Creative Consultant
Copywriter | Creative Consultant
Agency of Record, Creative Director
In 2022 I lead the pitch that captured the AOR business for our agency. Then I had the pleasure of leading a wonderfully talented rotating cast of creatives: copywriters, motion graphics designers, art directors and ACDs through stewarding this vital component of Roku’s business. The mission was to stick the landing for Roku on their social positioning, voice and proposition. This was across their entire identity, motion, marketing and landing pages….soup to nuts.
We took a left of center approach for our campaigns, and it matched well with the titles they were promoting on socia lfrom 2022 - 2024, including the Al Yankovich biopic spoof “Weird”.
For the client we carried ideas from concept to shipped asset across campaigns, launches, social, web, and video. We took great care in the detail of every execution.