Copywriter | Creative Consultant
Copywriter | Creative Consultant
Agency of Record, Creative Director
My agency for this account was AOR for AppleTV+ and I think that’s still under wraps so I won’t name names here. As Senior Creative Director I had a great time leading our creative teams on hero digital campaigns and activations for dozens of AppleTV+ titles including Still: A Michael J Fox Film , Extrapolations, Ted Lasso, Maya Rudolph’s LOOT , Extrapolations, The Afterparty, and probably my biggest stunt SILO Residences (official site here)
For SILO we grabbed a CLIO doing an incredible OOH stunt that created a crater sized construction site that threatened to build a post-acpocalyptic underground community in the middle of West Hollywood. I oversaw everything from soup to nuts, in conjunction with a wonderful client, my Group Creative Director and ECD. To date it has been AppleTV’s most successful campaign and visible stunt.